A dramatic scuffle between Mouse and Square One, members of rival gangs, spurs an elaborate dance off to settle the score. Accompanying the WELCOMECOMPANIONS Fall / Winter '13 handbag collection, Navy Yard, The Navy Yard Shuffle was produced as a narrative marketing tool.

Client WELCOMECOMPANIONS
Los Angeles, 2013

Creative Director Laurel Broughton / WELCOMEPROJECTS

Role video production, model making, choreography, product development

Deliverables short film, tech sheets for handbags, lookbook, linesheet

Music Jonathan Shifflett